Social Media Toolkit

“Crime Hurts, Justice Should Heal”

Thank you for being a key partner in the National Day of Empathy!

Help us build this movement by expanding our message to your network of friends, colleagues, and supporters. Using social media, we can create empathy on a massive scale for millions of Americans behind bars and their loved ones.

We are asking ALL partners to go FACEBOOK LIVE on the Day of Empathy AT LEAST Twice during the day. Broadcast a portion of the event, interview your community members, and discuss your local actions and policy issues. Van Jones will be re-sharing almost all of the FB Lives - so even if views are small at the start, they will pick up once we share. Please use #DayOfEmpathy when you go LIVE.

Accounts to Tag/Follow:

Hashtags to use:

  • #DayOfEmpathy

  • #cut50


Websites to promote:


*Downloadable graphics and fact sheet can be found at:*


Posting best practices:

  • 85% of the most engaging posts on Facebook were photos.

  • Tweets that are under 100 characters get 17% more engagement

  • Multiple photo posts increased clicks 1290%, according to a Facebook case study.

  • Hashtags can increase engagement by 100% but when more than two hashtags are used in one post, engagement drops by an average of 17 percent.


Sample FB Posts:

  1. Today, we are partnering with #cut50[tag page @cut50] to launch the National Day of Empathy,  a national day of action to generate empathy on a massive scale for millions of Americans impacted by the criminal justice system.

  2. Join us today for the national Day of Empathy at the _________[your state] State Capitol to push for the end of mass incarceration. #DayOfEmpathy

  3. Crime hurts. Justice should heal. That’s why we’re joining the National Day of Empathy with #cut50[tag] to build empathy in our governors, state legislators, and other policymakers to act now on criminal justice reform. #DayOfEmpathy

  4. Today, we’re joining 50 states across the country and the District of Columbia for #cut50[tag] national Day of Empathy[tag page] to highlight the urgency of criminal justice reform. #DayOfEmpathy

  5. Together, we can create empathy on a massive scale for millions of Americans behind bars and their loved onesby bringing impacted people and their families together with elected officials.


Sample Tweets/Instagram posts:

  1. Today, we're proud to partner with @cut_50 for #DayofEmpathy. Learn more here:

  2. We are in solidarity with @cut_50 & criminal justice advocates across the country to build empathy for the millions affected by mass incarceration. #DayofEmpathy

  3. .____________[tag your governor], we are joining @cut_50 for #DayOfEmpathy. Will you join us and prioritize #CJReform for the millions impacted?

  4. Crime hurts. Justice should heal. That's why we're joining @cut_50 for #DayOfEmpathy.

  5. Where is the love + empathy? Here it is:

  6. #____[your state’s initials], folks! Where ya at? Today is national #DayOfEmpathy, and we’re telling our policymakers to prioritize #CJReform. Join us:

  7. Empathy. Compassion. Love.   

  8. Dedicate today to those who have been impacted by the criminal justice system. Join the #DayOfEmpathy:

  9. Together, we can close the empathy gap to rectify the damage caused by mass incarceration.  #DayOfEmpathy

  10. We’re joining @cut_50 for the national #DayOfEmpathy. We want to see action on criminal justice reform.


Note: Instagram will not allow users to hyperlink the website. As a fix, just put ‘[]’ around the website.

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